The difference with online press releases rests on the fact that writing for online publication differs from print publications.  As mentioned before in Online Marketing Tip 1: Content is King…, writing essays are not necessary in the online world. People scan writing online. If they find something of benefit, they tend to print out texts.  It is also not necessary from a users’ point of view to explain what a company does in a press release that will be archived on their own web site as they should be able to gather that from your ‘About Us’ section.

However from a Search Engine Optimisation point of view, archived press releases are great ways of getting more content on to your site.  In addition to this, by publishing them on online press release web sites such as www.24-7pressrelease.com, you can also provide a broader catchment area on search engines for your keywords.  These sites can also provide you with invaluable analysis of who is reading your press releases.

Another tip is to use an emailing system such as Constant Contact to send out press releases. At least that way, you’ll know who’s evening opening your press releases.  If you have very low response, don’t despair. The web is full of tips for online writing. There may even be a few in this blog in the days before Christmas!

In regards to writing press release tips, in my humble opinion, write an article you would find interesting. Try to hold back on the hype. Readers in general, and particularly those who are in the same business as yourself are able to suss out BS. So lay off on the claims of sending freight to the moon, unless you are NASA of course.

People will do business with companies they feel are trustworthy and as ‘On the Internet no one knows you’re a dog’ you have to fight to prove you’re not a mongrel.