Malahide Promotions

…then Design is Queen Following on from your content, the design of your web site is also critically important as easily navigable web sites are much more successful. As a general rule of thumb, your customer should be able to find what they want in three clicks or less.  Crucial information, such as opening hours, [...]

An Introduction to The Show Pony of Online Marketing The three top players in the Pay Per Click field are Google, Yahoo! MSN.  For the purposes of these tips, I will focus on Google AdWords.  The key to Google’s success is Pay Per Click Advertising. The key to your success using Pay Per Click Advertising [...]

… Beyond the Basics Writing compelling ad copy is also crucial to Pay Per Click advertising.  Google, Yahoo and MSN all have their own specific editorial guidelines for creating good ad copy.  Here are some general Do’s and Don’t’s Do make sure your keyword (i.e. airfreight in Ireland) is in your ad copy. This should [...]

…The Final Frontier….For Now The final part of pay per click advertising relies on “Landing pages”.  Landing Pages are the pages that open when a web user clicks on a sponsored ad.  You want to make sure that what you have said you are selling in your ad copy, is what the customer sees when [...]