…then Design is Queen
Following on from your content, the design of your web site is also critically important as easily navigable web sites are much more successful. As a general rule of thumb, your customer should be able to find what they want in three clicks or less. Crucial information, such as opening hours, locations, services offered should be easily found on the web site.
Another point to keep in mind is that the design your web site should be consistent with the design your company logo/ reception area. Clean lines with cool colours such as blues, greens and whites help convey a feeling of professionalism. Rich colours such as reds, oranges and purples can give a sumptuous feel to a site.
Font choice is also important. In general, san serif fonts, such as Arial, Verdana or Helvetica (to mention but a few) are easier to read online.
