Malahide Promotions

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Instant Search: The Complete User’s Guide Google Instant promises to change the way people search. Speaking at today’s announcement, Google’s Marissa Mayer called it a “fundamental shift in search.” As with any big [ […]

Google Instant promises to change the way people search. Speaking at today’s announcement, Google’s Marissa Mayer called it a “fundamental shift in search.” As with any big Google announcement, there are questions: Who can use Google Instant? Can I opt out or turn off Google Instant? Why am I not seeing it when I do [...] *** Read the full post by clicking o […]

From a paid search perspective, the first impression of Google Instant is alarming. On September 8, Google announced Google Instant. This new feature uses a predicated query technique to establish the user’s intent. Although part of me finds Google Instant really intriguing, as a paid search marketer I have my concerns, despite Google’s assurance that this [ […]

Google’s holding a highly anticipated “can’t miss” press event today. The news? Perhaps the new results-as-you-type your search feature that started showing today. Perhaps something else. We’ll know at 9:30am Pacific Time today, when the event gets underway. Stay tuned for live blogging. UPDATE: For more, see our article, Google Instant: The Complete User’s […]

Many search marketers have experimented with call tracking and measurement as a way to capture online-to-offline consumer activity and determine which ads and campaigns are generating calls. But there has also been debate about whether unique phone numbers required by call tracking harms SEO especially for local advertisers. Some new developments in the fiel […]

If search engine marketers are only using AdWords Placement Performance reports to exclude sites, they’re seriously under-utilizing the information Google is giving them. Read on for additional ways to leverage the goldmine of data in placement reports. The basics: add site exclusions & managed placements The AdWords Placement Performance report is avail […]

Long. Arduous. Complex. However you describe it, the B2B buying cycle is anything but quick and easy. However, it does have one constant: relationship building is key. To remain competitive, B2B marketers must invest in relationship marketing. What it can do for you You’ve worked hard to get your message out to your audience, and you’ve spent [...] *** Read […]

A couple weeks ago we reported Google was testing updating search results as you type. Google confirmed this to be a test and we went on with our business. Today, there are reports of Google’s home page showing search results as you type your query. You can be on Google.com, see the search [...] *** Read the full post by clicking on the headline above *** […]

The term “microsite” might conjure up images of a web long past, where creative agencies produced high-priced, animated presentations entirely in Flash—the design equivalent of a shock-and-awe strategy for online branding. As visually stunning as some of these works of art were, however, they often had questionable usability, had zero SEO value and were diff […]

Google continues to have fun with its home page logo in the lead up to a search-related event/announcement that’s planned for Wednesday morning. The new logo is grayed out when you first visit google.com. But it begins to change to the traditional, multi-colored logo as you type a search query. A cursor appears up in the [...] *** Read the full post by click […]