…Make Sure Your Subjects are Listening!
It’s important to make the content on your site relevant and interesting to your customers.
If you offer sea freight services, you are looking for people who need those services. What other content can you put online other than the services you offer which may be of interest to your customers. [...]
May
28
2009
28
2009
Online Marketing Tip 1 - Content is King but…
May
28
2009
28
2009
Online Marketing Tip 2: If Content is King…
…then Design is Queen
Following on from your content, the design of your web site is also critically important as easily navigable web sites are much more successful. As a general rule of thumb, your customer should be able to find what they want in three clicks or less. Crucial information, such as opening hours, locations, [...]
May
28
2009
28
2009
Online Marketing Tip 3: Pay Per Click 1
An Introduction to The Show Pony of Online Marketing
The three top players in the Pay Per Click field are Google, Yahoo! MSN. For the purposes of these tips, I will focus on Google AdWords. The key to Google’s success is Pay Per Click Advertising. The key to your success using Pay Per Click Advertising is [...]
May
28
2009
28
2009
Online Marketing Tip 4: Pay Per Click - The Sequel
… Beyond the Basics
Writing compelling ad copy is also crucial to Pay Per Click advertising. Google, Yahoo and MSN all have their own specific editorial guidelines for creating good ad copy. Here are some general Do’s and Don’t’s
Do make sure your keyword (i.e. airfreight in Ireland) is in your ad copy. This should be preferably [...]
May
28
2009
28
2009
Online Marketing Tip 5: Pay Per Click 3…
…The Final Frontier….For Now
The final part of pay per click advertising relies on “Landing pages”. Landing Pages are the pages that open when a web user clicks on a sponsored ad. You want to make sure that what you have said you are selling in your ad copy, is what the customer sees when they [...]
May
28
2009
28
2009
Online Marketing Tip 6: Search Engine Optimisation…
…The Cinderella of the Online Marketing
Search Engine Optimisation (aka SEO) is a huge area (much like Pay Per Click) so I’ll just go over the basics here.
SEO refers to the content in your site and how well it relates to what your customers are searching for. Ever wondered why your site isn’t to the top [...]
May
28
2009
28
2009
Online Marketing Tip 7: Social Media…
…Serious Marketing Tool, or Just for Fun?
According to Wikipedia, Social Media
“are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.”
In reality this translates to the formation of sites such as YouTube, Facebook, Twitter, MySpace, Bebo, etc. The amount of people accessing these sites is huge and statistics show that this number [...]
May
28
2009
28
2009
Online Marketing Tip 8: Online Press Releases
Online Press Releases differ very slightly in comparison with their predecessors. The overall aim of a press release, whether delivered by e-mail or snail-mail, is to garner positive media attention.
The difference with online press releases rests on the fact that writing for online publication differs from print publications. As mentioned before in Online Marketing Tip [...]
May
28
2009
28
2009
Online Marketing Tip 9: Newsletter - Benefits and Liabilities
Mention newsletters to some people and they react as if you’re suggesting that shoulder pads are a good fashion accessory. However, newsletters do serve a purpose, whereas shoulder pads was a trick played on the entire 1980’s population.
Newsletters – whether internal, external, purely electronic or printed can provide an opportunity for a company or organisation [...]
May
28
2009
28
2009
Online Marketing Tip 10: E-mail Marketing - Scourge or Saviour
E-mail marketing, along with pop-ups, was one of the first ventures into online marketing. It sparked a new era in annoyance (think of all the VI@gr@ emails you’ve received over the years) but also provided fantastic return on investments (well someone must be buying the stuff online).
E-mails are a fantastic part of an overall marketing [...]
