Malahide Promotions

After China and the US, India is the third largest internet market in the world. But India has philosophically aligned itself more with China in pursuing a policy of censorship toward publication of content deemed “offensive” or “objectionable” by individuals, groups or the government. A recently... Please visit Search Engine Land for the full article. […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Managing PPC Through The Fog Of Long Tail Keywords PPC managers over the years have always struggled with the right number of keywords to have in their accounts.... Please visit Search Engine Land for the full article. […]

The agenda is live, and we’re now accepting submissions to speak at SMX Toronto 2012, on April 25-26. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also... Please visit Search Engine Land for the full article. […]

We’ve already highlighted the exceptional content and highly qualified presenters at SMX West. But there’s another aspect of the conference that is just as important and valuable – networking. And with well over 1000 companies sending delegates (so far), there are lots of people to... Please visit Search Engine Land for the full article. […]

PPC managers over the years have always struggled with the right number of keywords to have in their accounts. Should you build out a big inventory of long tail keywords, or keep your campaigns neat and tidy, with fewer terms that account for most of the volume? Honestly, I’d say that most accounts... Please visit Search Engine Land for the full article. […]

Over the weekend there was coverage of a seemingly new feature on Yahoo search: mobile-app search. However that actually launched in the US in the middle of last year. The recent coverage was triggered by the launch of the app-search capability in the UK, which is new. The UI has been improved... Please visit Search Engine Land for the full article. […]

Anyone involved in online marketing has an innate sense that mobile is a big deal. We’re never more than an arm’s length from our phones, and we have a curious tendency to do everything on them. I once sat in front of a dark, Netflix-enabled flat-screen, watching Netflix on my iPhone.... Please visit Search Engine Land for the full article. […]

An increasing number of enterprises are engaging in PR, SEO, social media, and content marketing. Having these four areas covered is great, but many companies are not getting anywhere near the full ROI from their investment in them. In today’s column, I am going to explore the reasons why... Please visit Search Engine Land for the full article. […]

GMS Local, an initiative from GroupM focused on local search and local digital strategies, recently conducted a survey of national marketing executives (mostly in the retail sector) about their localization strategies and tactics. The survey was fielded in September and November 2011. What the... Please visit Search Engine Land for the full article. […]

Recently, Google announced (and Search Engine Land intensely covered) what is being described as the most significant revamp to date of their basic search tool. To sum it up from the start, the changes will likely provide local businesses with the ability to merge aspects of their search... Please visit Search Engine Land for the full article. […]